Creativity

You ought to be able to show that you can do it a great deal better than anyone else with the regular tools before you have a license to bring in your own improvements. (Ernest Hemingway)

Sometimes finding the simplest solution requires thinking out-of-the box. We are not shy of experimenting and inventing and taking risks and breaking rules and making mistakes; if that brings us to the best solution for our customers. As a result we create a future with our customers by understanding their business needs and taking the risk to pursue innovative solutions that helps our customers bottom line. In software development business, there is a trend towards regarding software development as a purely rational process. What we have realized is that software development is creative in every sense of the word. It takes creativity to clearly see the essence of the problem and solving them in the best way possible.